There are new ways of exchanging, selling, and buying news items. But there is a great deal of important info and content that is just adapted from the internet, embedded twitter links, instagram links etc. are functioning as supporting content for the newsfeed of big media companies. “Everybody suddenly got a lot more freedom”, as Emily Bell puts it (2007: 1).
But this freedom also means that professional journalists have difficulties reporting their stories or selling their content to media firms. Partly, the job of professionally reporting an event has lost its urgency because of the fact that ‘everyone’ can be a reporter by using their social media devices. Journalists depend on content selling in order to secure payment. The overwhelmingly presence of social media reports can cause difficulty to this very practice.
Cont3nt.com is a company that wants to help journalists get their monopoly on the news back. Its goal is to create a platform for journalists to exchange, sell, and buy content. In this way the copyrights of professionals are protected.
But since journalists can profit from their saliency on social media it is not clear if they will turn to the new initiative. They could adjust to the changes and create a profitable base by putting content on social. Beside this, using twitter will always be more easy and cheaper than paying for professional journalists, media firms could simply ignore the initiative, it is not clear if their is any need from their perspective.
So, in a lot of ways, cont3nt.com seems a promising project, but maybe the changes are getting ahead of the initiative. It could be questioned if the freedom that Bell et al. described isn’t already gone ahead of the communicative freedom that cont3nt.com wants us to get used to.
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Bell, E. (2007). The Future: Journalism and Media as Post Industries.