By Lune van der Meulen
“This is perhaps obvious but important because, for all the hand-wringing about representativeness in audience studies and access in production studies, it simply reaffirms that audiences and producers are also and have always been social constructions, represented as unified groupings to serve industrial needs.” This is stated by Vicki Mayer (2011).
In 2017, the idea behind this statement is very present in time. According to the subtitle of an article in the Dutch newspaper NRC “diversity is hip.” The media industry, finally gives (some) room for discussion about diversity. An example of this, is the Netflix original series “Dear white people.’’ In this drama television series a group of African-American students is followed on campus. In older days many people who weren’t white, would never recognize themselves on television. And even when people color or minorities were represented in television, it was all very stereotype based. Historically, both production and audience studies were grounded in a concern for the ways media consumers and makers largely reproduced the hegemony of the most powerful media institutions in society (Vicki Mayer, 2011).
Luckily the times are changing and series like Dear White People, Master of None and Orange is the new black are pushing boundaries.
Mayer, Vicky. “The Places Where Audience Studies
and Production Studies Meet.” Television & New
Media 17.8 (2016): 706-718. Print.