In their text “Post-Industrial” Journalism as a Creative Industry”, Burns and Matthews focus mainly on the new developments in labor, but they also ask a more general, and very important question that I want to talk about. They say
“Content is, with growing frequency, created for delivery via the internet, publication on web-based ‘platforms’ and consumption on screen media. In this environment, the question is not ‘who is a journalist?’ but ‘what is journalism?’ today.”
According tot them, the new platform Dag6 might be a perfect example of the “viable post-industrial future for journalism”. Dag6 is an online collaboration of Volkskrant and the deep religious Nederlands Dagblad, targeted towards young adults.
Nederlands Dagblad is becoming less and less popular, in average selling 7% less every year since the beginning of this millenium. Of course they’d like to attract new, young readers and improve their image. Dag6 is a way to keep relevant.
But the collaboration is interesting. Why would Volkskrant be in for a collaboration with Nederlands Dagblad, other than for the money? And: how transparant is this new medium about the journalistic values? They don’t lie about their religious background, but they do pretend a bit that the articles are nót opiniated or one-sided, which they partly are. Taking more and more journalistic projects tot the web, the lines between what journalism is and is not, begin to fade. So what are the consequences then, in the long run, and fort he Volkskrant?
Burns and Matthews write about how journalists should be protected from the market, but what if new platforms are becoming slaves of the market already?
By Aybala Carlak, 269 words
Burns, L.S. and Matthews, B.J. Post-Industrial Journalism as a Creative Industry. International Journal of Social, Behavioral, Educational, Economic, Business and Industrial Engineering 11(6) (2017), 1543-1551.